WHAT IF YOU NEVER HAD TO WORRY ABOUT YOUR WEIGHT EVER AGAIN? 
BECAUSE NOW YOU DONT!

 

40LOVE

THE PROVEN SOLUTION TO FIX YOUR ISSUES WITH

FAT, FOOD & WEIGHT FOREVER, 

WITHOUT THE HASSLE OF: 

EXPENSIVE SPECIALISED DIET FOODS

ENDLESS CALORIE COUNTING

DIFFICULT DIETING OR INJECTIONS OR PILLS

OR SHAKES OR SHOTS 

"Before I found Heather's program, I was dreading the thought of our upcoming family holiday in Thailand. I hated having to try on my holiday clothes that I knew wouldn't fit and the thought of wasting money buying new bigger sized ones. I avoided looking in our full length bedroom mirror. That was when I sought Heather's help and shed nearly 50lb (22kg) in a couple of months. In just a few sessions Heather helped me resolve my sweet tooth and emotional eating pattern backed up by virtual gastric lap banding through hypnosis. Now, I feel as though I couldn't overeat even if I tried!"                                                   Carole, 44 

As Featured In 

Welcome to 40LOVE 

by Heather Belle Murphy

You'll have access to 

Genetic Wellness Profiling 

Try our personalised health insights — a simple way to understand what your body actually needs

Are you tired of one‑size‑fits‑all approaches that ignore your personal needs — including your metabolic rate, insulin resistance, Type II diabetes risk, thyroid or adrenal slowdown, and that stubborn mid‑section weight that becomes harder to shift after 35?

Our health science‑based approach helps you see how your body responds to food, movement, and daily habits, so you can create a plan that genuinely works for you 

Confidential 1 on 1 Coaching

Work with me one‑on‑one

My one‑on‑one work begins with a comprehensive health and wellbeing assessment that covers physical markers, emotional load, stress patterns, sleep, metabolism, and lifestyle demands.

This assessment helps us understand your current state, identify early signs of imbalance, and create a personalised plan for healthy ageing, resilience, and long‑term vitality.

 

Private Facebook Community Support

Be part of a thriving, supportive community where you can share your wins

Let's work through challenges together, and celebrate every step you take towards meeting your goals.

It’s a great space to stay motivated, stay connected, and feel genuinely backed by people who get it.

Happy Self Regulation

Break free from the patterns that have been controlling your relationship with food

With supportive one‑on‑one coaching and practical tools that build confidence and emotional steadiness, you’ll learn how to shift unhelpful habits, calm the inner noise, and create a healthier, more peaceful connection with eating.

This approach is designed to help you step out of cycles like:

  • Anorexia‑related restriction
  • Binge eating
  • Comfort eating
  • Emotional eating

And step into a life where you feel grounded, capable, and back in charge.

 

Book Your Free Call

What we'll cover in your Free No Obligation 30 min chat  

Your coach for a healthy midlife & beyond

Heather Belle Murphy 

My story

I grew up in a home shaped by grief, stress, and emotional overwhelm. Shortly after I was born, my mum lost her own mother, and the years that followed were marked by illness, recovery, and the resurfacing of old trauma from her childhood. Food became her comfort, and as a little girl, I became her companion and confidante.

By the time I was five, I had already learned to soothe myself with food too — sneaking chocolate or ice‑cream, skipping meals so I could binge in secret. Those early patterns shaped my relationship with food for years.

At fifteen, I experienced a traumatic event that I didn’t have the tools to process. In the aftermath, I turned to restriction as a way to cope with feelings I couldn’t name. My eating became chaotic — swinging between starving myself and gorging on sugar — and it took a long time to find my way back to stability.

In my twenties, I studied health science and nutrition, but the dominant advice at the time — high‑carb, low‑fat everything — only made my hunger, cravings, and food obsession worse. I couldn’t understand why I felt so out of control.

Over the years I experimented with different approaches, always searching for something that actually worked. Then, while supporting a courageous client through her own health challenges, I discovered a way of nourishing the body that changed everything for me. It arrived at the perfect moment — during menopause, when my old strategies stopped working and my body needed something different.

That shift brought me freedom I didn’t think was possible:

  • freedom from cravings
  • freedom from constant food thoughts
  • freedom from the emotional loops that had shaped my life
  • freedom from the inflammation and hormonal chaos that once felt inevitable

And now, the science has finally caught up with what I learned through lived experience.

My journey has had its highs and lows, but it’s given me the insight, compassion, and tools to help others create their own success story — without the shame, confusion, or overwhelm.

Join the 40LOVE community of people who have transformed their relationship with food, their bodies, and their wellbeing.

I can’t wait to support your healthy, happy, holistic transformation.

 

 

You simply can’t create a body you love from a place of deprivation.
Real change comes from nourishment, not punishment.

Will this work for me?

Pause for a moment and ask yourself: What would life feel like if food stopped being a struggle?

If you could look in the mirror and genuinely like the person looking back. If that thought stirs something in you, it’s time to take your next step.

Will this work for me?

You’re not doing this alone.

Stick with the program for 12 months, and if you’re not feeling a positive shift — in your weight, your habits, or your relationship with food — we’ll keep supporting you at no additional cost.

Will this work for me?

Because life is too short to waste another day feeling stuck, frustrated, and unhappy in your body.

Book your free 30-minute strategy session today and let’s see if this is the fit you’ve been looking for. No pressure. No gimmicks. Just an honest conversation about what’s possible for you.

Will this work for me? 

Our Guarantee 

Our commitment is simple: if you don’t see progress in both your weight and your food patterns, we’ll keep working with you — free of charge — until you do.

Let's get the party started! 

Real People Real Results 

Client Success Stories  

Gary 38

From size 2XL to a size Large

For years I felt defeated, overweight, and I was tired. I unfortunately put my health on the back burner until 2023 when I knew I had to change. I’m happy to report that was 57 lbs (26kgs) ago. Now, I feel the best I’ve felt in years!

Clarice 32

Heather has not only helped me lose weight, she has given me my life back. I struggled for 12 years with unbalanced hormones and even my doctor couldn’t figure out what to do with me. Now that has all changed with her simple, easy to follow healthy system.

Jim 62

I had a health crisis. I had three operations in 6 months. My doctor told me I had to lose weight. This system made changing my bad food habits so much easier to change for good. 

Anna 26

Bye bye puffy face! I’m officially down 35 pounds (15kgs) and more importantly I feel so good on the inside. This journey has made me a much better wife, mom, sister and person. 

Have a question?
We'd love to hear from you!

Postal 

PO Box 307 Elwood VIC 3942 Australia 

Opening Hours

Always open

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